Born from the desire to create a more thoughtful, deliberate shopping experience; designer Bébhínn McGrath established her brand with a sensitivity and respect to the design process, promoting the slow, natural accumulation of lasting wardrobe pieces. Representing a structured fluidity inspired primarily by the architecture of organic forms, Bébhínn carefully selects each of her purist fabrics by hand. Placing the utmost importance on longevity in construction and silhouette, each made-to-order garment is designed and handcrafted in her studio in Waterford, Ireland. Comprised of timeless silhouettes, the BÉBHÍNN wardrobe is intended to be worn and cherished for years to come.

Bébhínn grew up surrounded by creativity as her Mother was a Dressmaker and Grandmother a Knitter so it was a natural progression. After working in the film and TV industries in Costume Design, Bébhínn decided to branch out and create her label BÉBHÍNN. With a passion for Sustainable and Ethical clothing  and a vast knowledge of Garment Construction, BÉBHÍNN was born.